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Unleashing the Power of Data
Fueling Growth, Empowering Progress!

Data Science

With a team of passionate data scientists, Kinesso is an analytics-driven agency dedicated to unraveling the complexities of data to uncover valuable insights through business intelligence & data science. By leveraging our expertise, we empower clients with accurate attribution models, robust measurement frameworks, and actionable insights. We aim to provide a deeper understanding of customer behaviors, market dynamics, and growth opportunities, enabling informed decision-making and driving business success for our valued clients across the MENA region.

Expertise

Our team brings data consulting expertise in attribution, measurement, and customer value management, positioning us as industry leaders. With a strong focus on cutting-edge technology, we continuously strive to stay at the forefront of advancements in data science. We aspire to be pioneers in the industry by pushing the boundaries and setting new standards in building innovative products and services. By harnessing state-of-the-art tools and techniques, we drive transformative solutions that unlock the full potential of data. With a passion for innovation and a commitment to excellence, we aim to shape the industry landscape and empower our clients to achieve unparalleled success through our expertise.

Data Science in the digital

Due to several factors, Data Science services are highly relevant in the MENA region’s digital era. The region is experiencing a surge in data generation from various sources, necessitating advanced analytics to extract insights for informed decision-making. With the growing demand for personalized customer experiences, Data Science enables businesses to leverage customer data for targeted marketing and improved customer satisfaction. Furthermore, the Kinesso team believes in optimizing operations, identifying trends, and developing AutoML solutions, driving business growth and competitiveness in the dynamic MENA market.

Benefits of data science services

Audience Insights & Strategy

High-value audience segmentation is a scientific approach that categorizes customers based on their unique characteristics, behaviors, & preferences. It adds significant value to clients by enabling personalized and targeted marketing campaigns. Clients can tailor their messaging, offers, & experiences to maximize engagement & conversions by understanding different customer segments' specific needs & interests. Hyper personalization takes this a step further by tailoring content, messages, & experiences to individual audience members within these segments, leveraging advanced data analytics & AI to create highly customized interactions that resonate deeply with each user.

Advanced Media Analytics

In today's dynamic and intricate customer journey landscape, clients recognize the crucial role of measurement and attribution in marketing. Our comprehensive marketing science portfolio encompasses Market Mix Modeling (MMM), Full Funnel Modeling (FFM), Incrementality, Multi-Touch Attribution (MTA), Path to Purchase (P2P) & Time series forecasting for making business predictions. These empower clients to assess the impact of their marketing campaigns across both digital and offline channels, enabling them to optimize media budgets and maximize their Return on Advertising Spend (ROAS).

Customer Value Management

Kinesso recognizes the significance of customer lifetime value management services for clients as they focus on the most valuable customer segments driving revenue growth and profitability through effective remarketing and re-engagement strategies. Our expertise lies in assisting clients in constructing vigorous CLTV propensity models and developing Next Best Offer (NBO) strategies. Enhancing the customer experience enables businesses to maximize lifetime value and achieve sustainable growth

Frequently Asked Questions

Data Science is vital for your business because it empowers you to make data-driven decisions, optimize operational efficiency, and enhance customer experiences. By unlocking insights from data, you can gain a competitive advantage, improve business processes, and drive growth. Embracing Data Science enables you to stay ahead in an increasingly data-centric business landscape.

An agency focused on Data Science offers various services that extract data insights. They employ advanced analytics techniques, machine learning algorithms, and statistical models to analyze large datasets and uncover patterns, trends, and correlations. These insights are used to drive data-driven decision-making, optimize business processes, enhance customer experiences, and create predictive models for forecasting and planning.

Data Science involves analyzing and interpreting data to gain insights, while digital marketing encompasses promotional activities in the digital realm. Data Science in digital marketing utilizes advanced analytics techniques to extract actionable insights from data, enabling marketers to make data-driven decisions, optimize campaigns, personalize experiences, and measure performance accurately.

Data sources commonly used in data science for digital marketing include website analytics data, customer relationship management (CRM) data, social media data, email marketing data, advertising platform data, and third-party data sources such as demographic and behavioral data, providing a comprehensive view of customer interactions and behaviors across various digital channels.

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